Gold, Copper And Other Metals Are In A Bull Market While Many Mining Stocks Drop The Ball At Telling Their Stories

Tons of content is pumped out promoting electric vehicles, Bitcoin and Artificial Intelligence. Which has built massive audiences of investors that run up the valuations.

To make them all work requires massive amounts of metals. But, where are the miners promoting how crucial they are to make these things work? They are for the most part asleep at the wheel being out promoted and left behind.

Certainly some are out there promoting the story of how important mining is to the modern world, but not nearly enough.

Two legends in mining, Robert Friendland and Rob McEwen are carrying the torch, but they need many more high profile mining executives pitching in.

Robert Friedland is active on X-Twitter, he posts a lot of great information on copper and his companies. Plus, he does periodic speeches that really make the data dance when it comes to copper. He is a very dynamic public speaker, it would be awesome to see him using Youtube videos more to create content about his companies and do interviews to tell the copper story.

He needs help and really isn’t getting it. Where is Codelco and other major copper miners' leadership? Copper is heading into a short-term and long-term supply deficit as supply is being overwhelmed by demand. But the leaders of these companies aren’t really out there telling their own stories, nor the supply and demand story, nor how important copper is to making everything in our modern lives work.

Most investors, especially generalist investors aren’t paying attention. Primarily because the copper mining industry is not using the same tools as the promoters of AI, Bitcoin and electric vehicles are to get the story out.

Rob McEwen is a tireless promoter of gold and copper. He is constantly doing speeches and interviews to tell the bullish stories for gold and copper as well as the importance of mining for our modern world.

I feel fortunate for my audience at Rocks And Stocks News, and myself, for his regular appearances on our shows. He gives valuable insights into these topics for investors, coming from someone that has made his fortune investing in mining.

I do see leaders in other mining companies getting the word out, but not nearly enough. Gold and copper have incredible stories to be told, as does mining, but most of the leaders in the sector are asleep at the wheel.

Twitter, now called X, is the primary social media source where people go for breaking news and commentary. There is a large and engaged audience of mining stock investors, and generalist investors, on the platform. There is no excuse, more mining companies aren’t using it more effectively, plus it is free.

Plenty of mining companies have a profile on the site, but they mainly only use it to post their own news releases. It is much more than a site to push out periodic news releases.

It can also be used to present company generated content, such as corporate videos about their companies. Plus, corporate webinars, video and audio interviews, as well as question and answer content. To most effectively use means they have to be active and interact with their followers. Primarily because it works.

YouTube is such a long-term success because people love watching videos from the comfort of their own desks or on their mobile devices. This is another marketing tool that I see promoters of electric vehicles, Bitcoin and AI doing a tremendous job at while handing the mining industry their lunch.

The mining sector needs to up its game at creating corporate videos to tell their stories, plus doing regular webinars, recorded speeches and management interviews. Sure it costs a bit of money to create video content, but distributing it on YouTube is free.

They will fly their people to mining conferences, put them up at expensive hotels, feed them at expensive restaurants and pay the fees to attend, at a pretty high cost. Then be lucky to have their key management get the attention of a hundred engaged investors for 10 minutes.

Meanwhile, for much less cost, they can do video content on YouTube that gets many more engaged investors watching and learning about their companies for much longer.

I know it isn’t even close when it comes to costs to tell their story to engaged investors between YouTube interviews and mining conferences. I’ve been to many mining conferences, and have done hundreds of interviews of executives of mining companies.

I see the backend statistics on Youtube. I do long form interviews that are watched from hundreds to sometimes in the thousands of viewers. With the average viewer watching 30% to over 60% of the video, with an average of around 40%. When it comes to long form video content on YouTube, these engagement statistics are outstanding.

It tells me that not only is my audience full of engaged investors in mining stocks, it also shows that there is a hungry audience of investors that want to learn more about mining and mining stocks.

In a general sense, there is a much bigger audience for Wall Street stocks, electric vehicles, Bitcoin and AI, while mining is more limited. Nonetheless there is a healthy audience of engaged investors for mining stocks and an untapped audience that if provided with quality content could be converted.

One of the first questions that I get when talking to management of companies I want to interview on my shows is, how many viewers do you get? They don’t realize that many content creators of video buy their viewers. When they do that, unless their ad buyer is extremely talented (which there aren’t many that are), their bought viewers hit play and then stop watching in the first 30 seconds.

Plenty of video creators market all the views they get, yet, aren’t so forthcoming with the engagement statistics. I recommend executives to ask about the engagement numbers.

My business model is pretty straight forward. I do free interviews for picks periodically to introduce my audience to their story and when I have time to do updates. Then, I watch trading volumes, price movement and engagement numbers to see if I can be helpful. If I see that I can, I offer them to work with me to create regular interviews and other content.

There are plenty of content creators that do similar work like Rocks And Stocks News, covering the mining sector. Some of them are new to the industry or have been in the business for less than 10 years. They do good work helping to get mining stocks stories out to their audience, and should be used more. That is a bit selfish on my part because I watch and listen to a lot of my peer’s content to find good mining stock stories.

I’ve been fortunate to have spent 30 plus years working in the mining sector. And since 2005 as a market commentator. During that time, I have been blessed to have worked directly with a fantastic group of geoscientists that have mentored me on what to look for. I have also been very fortunate to do hundreds of interviews with very talented executives of mining companies.

These interviews have provided tremendous insights into mining companies. That gives mining and metals investors fantastic lessons in how they look at the industry and deep dives into their news releases and efforts they are making to advance their projects.

Very few of my peers have the extensive experiences I have had being mentored directly by geoscientists, plus organically built an audience over two decades engaged mining stock and metals investors.

Some dismiss my work as a paid promotion, many more thank me for providing it. I always make it clear in my interviews and reports of which companies are sponsors. I primarily promote their projects. None of the sponsors or picks get to tell me when to put out content, nor what I talk about in interviews or in written reports.

They certainly don't pay me for my enthusiasm for their projects, that happens naturally due to my experience in knowing what to look for as taught to me by my mentors.

Whether a company is a pick, or a sponsor of my reports, they all go through the same filter. The key difference is in how often I do interviews with them, picks get periodic interviews and sponsors get consistent interviews when they have important news out.

At heart I am a treasure hunter that loves exploration for buried treasures, so when I hear a great story, I know how to present it and do it with genuine enthusiasm.

In Closing

From the largest to the small junior explorers, I see very few that are doing a great job at using social media to tell their own stories, the importance of the metals they are involved with and how crucial mining is to the modern world.

It is so crucial that without mining, we would go back to the stone age and not have all the modern amenities we enjoy. Look around you, everything you have in your life, starts with mining. From your fridge, stove, car, computer, cell phone and more, mining is what is needed to make everything and make them work.

The mining sector is being left behind by promoters of electric vehicles, Bitcoin, AI and other technology. The key difference is they are being out-promoted on social media sites like X-Twitter and YouTube.

The supply and demand dynamics are extremely bullish for gold, copper, silver and other metals. It is beyond time for miners to step into the modern world to use social media to get the word out in much more substantial ways.

All the best,

Allan Barry Laboucan

Disclosure

Rocks And Stocks News does not make buying or selling recommendations. The reports are for information purposes only. Sponsors pay a fee to Rocks And Stocks News for content creation. The business model of Rocks And Stocks News is to fund research and reporting on the sector, picks and sponsors through corporate sponsorship. We are thankful to sponsors for enabling commentary free of charge to readers and viewers of the reports. When reporting on sponsors it is on behalf of the sponsors discussed in the portion of the report mentioning the sponsor. Before making any investment decision it is important for you to speak with your financial advisors to consider your risk profile. It is also important to do your homework. To help in that process, Rocks And Stocks News means to be a gateway by doing reports and interviews of management of sponsors and picks. The reports and interviews should not be considered investment advice. Allan Barry Laboucan is the founder and owner of Rocks And Stocks News, he has worked in the mining sector since 1993 and has been reporting on the sector since 2005. He has worked with and been mentored by very talented geoscientists in geology, geochemistry and geophysics. He uses the skills he has picked up during his career to assess sponsors and picks in the reports. Whether a company is a pick or a sponsor they go through the same filter and are reported on when important news is made that Allan Barry Laboucan wants to discuss on the Rocks And Stocks News platform. He may own shares in sponsors and picks for investment purposes which he discloses when discussing them in the reports.