Generalist Investors Are Not Being Reached Out To Enough By Gold, Silver And Copper Companies
Mining makes the modern world go round.
There are overwhelming reasons to be bullish on gold, silver and copper. There has never been a better time to be a company in the mining sector.
Gold is at record highs and consistently making higher highs and higher lows. The debt crisis worldwide is causing a return to the Gold Standard. Gold is set up to go higher by multiples of its current price.
Silver is in a deficit that is only going to grow as investors use it as a monetary metal and due to the vast amounts used for solar panels. Silver is set up for an explosive move to the upside that will move it into a long-term bull market.
China and America, the two largest economies in the world, are in stimulus mode that is very bullish for copper. There aren’t enough copper projects in development and discoveries have fallen off a cliff for well over a decade. The copper supply chain is not well prepared for the short-term and long-term demand.
Gold, silver and copper mining all need more projects in development and much more success in exploration.
Generalist investors are not well informed about these powerful bullish arguments for gold, silver, copper and the miners of these metals, the developers and explorers.
Financial media aren’t helping to get the word out, and the brokerage industry long ago abandoned the mining sector. Analyst coverage is bullish on the metals but coverage of the miners, developers and explorers is pretty dismal.
It is all falling on the shoulders of the miners, developers and explorers to pound the table. Fortunately, the digital marketing tools are vast and inexpensive to use, but I don’t see a lot of the companies in the mining sector using them effectively. Those that do are doing a great job to stand out from the crowd.
There is a huge audience of investors on X/Twitter, YouTube and other sites hungry for compelling content about gold, silver, copper and the miners, developers and explorers.
Reaching out to them takes a serious commitment to creating content on a consistent basis. Doing it effectively will help companies be top of mind for investors.
In Closing
Investors are pulled in many directions, it takes commitment to digital marketing to keep their attention.
These days I am avoiding companies that aren’t committed to getting their stories out using digital marketing tools. Investors should as well because if they aren’t making the effort to broaden their exposure to investors, how do they expect to attract new investors and have their current shareholders hold on tightly to their shares?
When I look at a company, it always starts with the project, which is a reflection of the management. But, they also have to be great at telling their stories using digital marketing tools or they will be the tree that falls in the forest that nobody hears.
There has never been a better time to be in the mining sector. Gold, silver and copper are all primed to go much higher. Nor has there ever been a better time for mining companies to tell their stories to a massive audience of investors that are out there on social media sites.
It is time for more mining companies to up their games by writing news releases focused on speaking to investors, then get out on digital marketing platforms to tell the remarkably bullish stories for gold, silver and copper, with an emphasis on what makes their companies special.
All the best,
Allan Barry Laboucan
